AI Insights · Timothy · January 2025
Top 5 iOS Personal Finance Apps in South Africa: Q4 2024
Discover the performance trends of the top 5 personal finance apps on iOS in South Africa during Q4 2024, including downloads, revenue, and active user data.
In the fourth quarter of 2024, the personal finance sector on iOS in South Africa showcased diverse trends across the top five apps. Here's a breakdown based on data from Sensor Tower.
Splitwise saw a notable increase in weekly revenue, peaking at around $368 in late December. Weekly downloads showed a steady rise, culminating in 621 downloads by the end of the quarter. Active users also increased significantly, from 9.1K to 14.5K, reflecting growing engagement.
YNAB experienced fluctuating revenue, with a peak of $315 in mid-November. Downloads were highest at the beginning of October with 210, and active users saw a slight increase towards December, ending at 229.
Buddy: Budget Planner App maintained consistent revenue, reaching $187 in the final week. Downloads varied, with a surge to 522 at the end of December. Active users grew steadily, ending the quarter at 510.
Smart Receipts: Expenses & Tax had variable revenue, peaking at $219 in October. Downloads decreased significantly over the quarter, while active users declined from 40 to 15.
Budget Planner App - Fleur saw an increase in both revenue and downloads towards the end of the quarter, with revenue reaching $152 and downloads peaking at 713. Active users rose from 1.7K to 2.3K, showing a strong upward trend.
For more detailed insights, visit Sensor Tower.
